final label design

I wanted to maintain the slightly lo-fi feel to the design, while taking it further than the tee shirt stage, with the new colour section and the liquid-like curves cutting the image into two. I liked the idea of the qualities of a strong ale translating into the visual, so thought that dividing the monkey illustration with a liquid curve of “beer” would give the feeling of slight innebriation and a sense of disorientation. While the monkeys’ simple smiles prevent this from having any unpleasant connotations.

The Monkeywrestle lettering was hand-drawn and then the utilitarian Courier used for the “Strong Ale” typo, giving the feeling again of a quick and dirty label on a cheap bottle of beer. I envisage the design on white paper wrapped this way around the belly of a brown bottle.


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